What we do


Creating Sales and Marketing Strategy 

Having a clear long term goal on how the brand should be perceived goes a long way in being able to make that a reality. A clearly defined strategy enables better tactical planning and thereby realistic results

Business Process Design 

Be it at the start of a Business, or as it grows, the processes that the company started out with needs to be remodelled. This is best done by someone with a macro perspective and a view of the vision of the organisation. At TAB, we help re-design your business processes, making your operations more effective with time.

Preliminary Business Feasibility Assessment  

As much as an entrepreneur wants to bring out his idea to the whole world, the mode it is released in and the approach taken to reach the target group is extremely crucial in determining the success of the launch. Sales Strategy, Pricing, Distribution Models and many other such factors

Brand Advisory services

At TAB we understand the significance of having marketing and sales work hand in hand. We help ensure that the overall brand message is not lost in day to day sales processes. We also help develop a brand architecture so that the new brands that are launched will seem like it were under the same umbrella mother brand.

New Product Development 

New product development necessitates a harmonious relationship between three departments – Research, Marketing and Sales. With corporate experience of this entire process, our team can enable the right synergy for better efficiency


Create new S&M operating models

Organisations need to adapt according to the changing consumer behaviour. Part of this may include changing the way we are available to them. TAB helps you design, develop and operate in new S&M models, with smoother transition of both people and processes

Define Strategic and Tactical growth plans

Sales and Marketing is our forte. With decades of experience across various industries, spread all across India, we can rightly guide you on how you need to structure your S&M operations.

Design and Implement MIS systems

Management Information Systems are a repository for the Owners of the organisation to be aware, at a glance, of everything they need to know in each department. This saves them time as well as keeps the focus strong amongst all the key position holders. This enables one to be well prepared for the challenges that may arise, good or bad. Our experience enables us to understand data and interpret it, making monitoring real time.

Franchisee Business Planning

We support the Strategic and Tactical planning process required in a Franchisee Business. Our Financial Partners also help design the costing structures, feasible ROIs and investor led planning. TAB thereby works along with you to plan, establish and monitor the marketing and operations of your expansion.

Team management 

When we restructure your S&M Functions, those plans don’t remain just in our presentations. We help you implement them. We take over your team, if needed, and guide them through the change process and help evolve them to meet the new requirements.